Hack Your Performance


  • 40 years of science

    Bicarb has been proven again and again to buffer acid build up in working muscles during exercise.

    The catch: Oral bicarb causes extreme GI distress

  • InnerEdge™ Technology

    PR Lotion unlocks bicarb by delivering it directly to the working muscles via the skin, bypassing the gut

    PR Lotion is the first effective and practical way for athletes to use bicarb in sport

  • IOC Approved

    Bicarb is one of 5 sports performance aids that is recommended as effective and safe for athletes by the International Olympic Committee (IOC)

    PR Lotion is Informed Choice & Sport certified


    Take your body to its limits, again and again. Run further and hit your goals faster with PR Lotion.


    Find your extra gear with PR Lotion. You'll train harder, ride farther and recover faster.


    Use PR Lotion before your swim, ride and run to get a sustained training and performance edge.


    Increase your power output and capacity. Apply before workouts to lift heavier and recover faster.


When should I apply PR Lotion?

Any time during your pre-workout routine, and at least 30 minutes before water sports.

Where do I apply PR Lotion and how much?

Apply generously to the muscles you will use most in your sport. For lower body workouts: full leg, glutes, lower back. For upper body workouts: arms, shoulders, chest, and back.

How long after application does it remain effective?

Once absorbed, sodium bicarbonate stays in the body for 5-6 hours.

Can I use sunscreen with PR Lotion?

Apply PR Lotion before any other products including sunscreen, warming creams, and anti-chafing creams. After allowing it to absorb for about 20 minutes, you can apply these other products directly on top.

Is it better to put PR Lotion on post-training or pre-training?

Pre-training application outweighs post-training usage when it comes to increases in power, time to exhaustion, and reductions in delayed onset muscle soreness (DOMS).

Why should I use PR Lotion in training?

PR Lotion promotes quality and efficient training. Small gains each training session can add up to your new personal best.

Is PR Lotion safe for professional athletes?

Yes, PR Lotion is clean sport compliant and safe for sport. Every batch of PR Lotion is tested by Informed-Sport and Informed-Choice for athletes' reassurance.

What are the ingredients?

Sodium bicarbonate (baking soda), water, isopropyl palmitate, lecithin, poloxamer 407, cetyl alcohol, propylene glycol, denatured alcohol, benzyl alcohol, polyglyceryl-4 laurate, sodium hydroxide, sodium lauryl sulfate, menthol, sorbic acid, fragrance

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